Brand Story

OF WHONDER is a contemporary luxury brand exclusively for the majority of women. We’re creating bold, innovative fashion for women sizes 12-24, giving them access to the high-end style we all deserve. Expect unprecedented design, effortless fit, and a lavish look and feel.

This groundbreaking label is pioneering a new standard in luxury ready-to-wear. Each artisan-quality garment is created based on the principles of directional tailoring, premium fabrication, and thoughtful details.

Designed, cut and sewn in New York City, OF WHONDER collections feature classic styles reimagined in bold, refreshing ways and are crafted with the finest fabrics and materials from across the globe. The sophistication and versatility found in each design make these pieces quintessential elements of any wardrobe.

We’re inspired by texture. We’re inspired by lines. We’re inspired by shapes. But, most of all, we’re inspired by elevated style and the women whose lives demand it.

This is OF WHONDER. And this is just the beginning.